Context into text into context: marketing practice into theory; marketing theory into practice

Putting social marketing into practice.

campaigns: what works? Newbury Park, CA: Sage, 1992. 5 Hornik RC. Public health communication: evidence for behavior change. Mahwah, NJ: Erlbaum, 2002. 6 National Cancer Institute. Making health communication programs work: a planner’s guide. Bethesda, MD: NCI, 2002. 7 Kreuter M, Farrell D, Olevitch L, Brennan L. Tailored health messages: customizing communication with computer technology. Mahw...

Putting Theory into Practice

putting prevention into practice

0

Computational Color Constancy: Taking Theory into Practice

iii

Reliability Beyond Theory and Into Practice

The critical reactions of Bentler (2009, doi:10.1007/s11336-008-9100-1), Green and Yang (2009a, doi:10.1007/s11336-008-9098-4; 2009b, doi:10.1007/s11336-008-9099-3), and Revelle and Zinbarg (2009, doi:10.1007/s11336-008-9102-z) to Sijtsma's (2009, doi:10.1007/s11336-008-9101-0) paper on Cronbach's alpha are addressed. The dissemination of psychometric knowledge among substantive researchers is ...